Sugar Rush @ Pusat Bandar Damansara & PJ Section 16

August 2, 2014

Dessert lovers might like to rush over to this friendly new cafe that swirled open in Pusat Bandar Damansara this week, swathed in sultry shadows & specialising in family-baked sweets with tantalising twists.
April 2015 Update: Sugar Rush has moved this month to 28 Jalan Dato Abu Bakar 16/1, Section 16, Petaling Jaya.

Sugar Rush is the brainchild of 25-year-old paediatric psychologist Yana & her mom, who've started supplying sugar therapy to the city's stressed-out customers in a setting where Ed Sheeran & The Script waft out of the speakers.

Temptations, replenished at least twice everyday, include creamy-moist chocolate ganache cakes with salted buttercream (RM12.80), apple cinnamon cupcakes (RM8.80) ...

 ... banana cakes with salted caramel (RM12.80), orange cakes with buttercream (RM8.80) ...

 ... lemon poppyseed cakes (RM12.80), butter-chocolate marble cakes (RM12.80), semolina almond cakes (RM14.80) ...

... lavender red velvets (RM14.80, a bit coarse in parts), butter coconut cakes with raspberry coulis (RM12.80) ...

... & vanilla bean creme caramel (RM10.80). The cakes feel satisfyingly fresh & moist, though flavour-wise, several of them might miss the depth & complexity that some patrons look for. Savoury meals, including sandwiches & pastas, should be available starting next week.

 Sugar Rush's tea sodas are tasty - not too sugary but with nifty nuances of fruits like lychee & mango. The coffee's decent too.

All in all, Sugar Rush should do well here; this building at Pusat Bandar Damansara is slated to be torn down within a year, but Sugar Rush - which started out as a home baking service - should easily cultivate a loyal fan base that'll follow it anywhere else by then. During its opening days, customers spotted here included the co-owners of Podgy & The Banker & Lids & Finch.

Sugar Rush
A7-A8, Block A, Pusat Bandar Damansara, Kuala Lumpur
Currently 8am-8pm weekdays, 10am-10pm weekends. Will determine days off later. Tel: 03-2011-2710
April 2015 Update: Sugar Rush has moved this month to 28 Jalan Dato Abu Bakar 16/1, Section 16, Petaling Jaya

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