HF Grocer: Selling fresh produce, including from Orang Asli farmers

In September 2020, its founders went online at hfgrocer.com and soon brought neighbouring farms into their platform, including several Orang Asli family-run farms.

 

When you buy from HF Grocer, the produce comes from a variety of these Bentong community farms.

HF Grocer strives to be a positive force by purchasing the Orang Asli families' harvest in bulk, paying them cash up front. This means the families won't have to spend all day at Bentong's market stalls to slowly sell their vegetables and fruits - a time-consuming task in a town full of people with easy access to tasty fruit. Instead, they can sell most of their produce to HF Grocer and focus on farming.

This agricultural cooperative evolved organically for the family that runs HF Grocer. For years, they've employed Orang Asli workers as part-timers at their farm, many of whom often offered them fruits to sample.