HappyFresh Malaysia: Making merry meals with healthy, made-in-Italy ingredients

May 1, 2021

Buon appetito! HappyFresh Malaysia has launched the 'Eat Healthy, Taste Italy' campaign in collaboration with the Italian Trade Agency in Kuala Lumpur, showcasing hundreds of authentic Italian food products for health-conscious consumers seeking quality ingredients.

From extra virgin olive oil to white truffle pate, plum tomatoes to borlotti beans, you'll find a vast variety of made-in-Italy ingredients to bring beautiful flavours to your meal. The ingredients are easy to prepare, ideal if you lead a busy life but enjoy cooking, especially Italian recipes.

In a recent interview with Eat Drink KL, Dr. Filippo Fusaro, the Trade Commissioner of the Italian Trade Agency (ITA) in Kuala Lumpur, highlighted the huge health benefits of Italian ingredients that represent the Mediterranean diet. "Malaysians, as foodies, are aware of what they consume," Dr. Fusaro said. "The Italian ingredients and products that are being imported and introduced into Malaysia are a means towards a healthy lifestyle."

You can now conveniently discover a Made-in-Italy section while shopping online on HappyFresh. These products are guaranteed to be genuinely Italian.

"The hope is that Malaysians are able to tell the difference between authentic Italian brands and Italian-sounding brands," Dr Fusaro told EDKL. 

"The challenge is that a lot of times, there are products that are not authentically Italian, but they have Italian-sounding names - like Parmesan cheese that’s made elsewhere instead of Italy," Dr Fusaro said. "What we want is for people to make wise and informed decisions."

Download the HappyFresh app to start shopping for Made-in-Italy ingredients today, enjoying same-day delivery and personal shoppers. Follow HappyFresh on social media for Italian recipes too.

Stay tuned throughout the year for discounts off Made-in-Italy products on HappyFresh. For Ramadan, you'll find discounts of up to 30% for selected products - here are some highlights for happy shopping! 

Prepare a pasta meal for your entire family, starting with pasta and sauce that cost barely RM15 combined, with Barilla Pasta Angel Hair (RM4.93 for Ramadan; 20% off) and Barilla Pasta Sauce Base Bolognese (RM9.89 for 400 grams for Ramadan; 20% off). 

Barilla's angel hair pasta, also known as capellini, is perfect for pairing a refined sauce with delicate cuts of thin pasta. This long semolina pasta cooks in four to five minutes - it has a low glycemic index, keeping you fuller longer. It's also enriched with iron and B Vitamins, and is non-GMO.

Barilla’s Bolognese sauce helps create a traditional Bolognese ragu. One of the most popular Italian sauces, Barilla's gluten-free sauce contains 100% Italian tomatoes and no added preservatives. Expertly blending tomatoes with the simple flavours of onion, garlic and herbs, just add meat for a tasty Bolognese.

The nutritive benefits of Italian olive oil have been recognised for generations. On HappyFresh, you can find Colavita Olive Oil (RM27.12 for Ramadan; 25% off), with a subtle olive flavour and light body. Use as a replacement for butter to create exceptionally moist baked goods.

Colavita is a family-helmed brand from in the hilltop village of Sant’Elia a Pianisi in the Molise region; its olives are harvested at the point of maturity and pressed immediately afterward. This product is cholesterol-free and carbohydrate-free.

One of Italy's most globally recognised brands, S.Pellegrino Sparkling Water (RM7.28 for Ramadan; 25% off) can be found at fine restaurants across the world, bringing out the best in food with its effervescence. It's the perfect drink for a flavourful meal or to sample on its own, with a rich minerality, well-balanced for a thirst-quenching refreshment.

Lovers of Italian coffee will also find everything they need on HappyFresh.

Brew a satisfying cuppa with the illy 100% Arabica Instant Coffee With Microground Arabica Coffee Beans, a bold dark roast with a pleasantly robust finish, with warm notes of cocoa and dried fruit (RM41.94 for Ramadan; 15% off), and the illy Blend Instant Coffee With Microground Arabica Coffee Beans, a medium roast with notes of orange blossom and jasmine (RM42.35 for Ramadan; 15% off).

Also on sale this month is the Lavazza Crema E Aroma Coffee Beans, 1kg (RM90.53 for Ramadan; 7% off), a harmonious blend of carefully selected Arabica and Robusta beans with a long-lasting creaminess.

The Ramadan promotions are valid until 14 May 2021 for delivery only. The offer is applicable at selected stores on HappyFresh within Klang Valley, Penang, Johor Bahru and Melaka. Terms and conditions apply.

Find out more about the Made-in-Italy campaign on HappyFresh.




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