Heineken: Cities of the World

September 13, 2014

Where next? That's the eternal question for gastronomic explorers, eager to hunt out the hot spots of their cities. Heineken's current 'Cities of the World' campaign is geared up to inspire greater worldly adventures, getting consumers to extend their horizon beyond their habitual haunts and discover even more gems in their own backyard.

Heineken's ‘Cities of the World' campaign showcases an innovative location-based, mobile-friendly platform that acts as a social compass, using real-time social activity to discover surrounding places of interest. 
If consumers seek an even more interactive experience, they can tweet @Wherenext and receive instant recommendations on events happening around their vicinity, supplying an element of spontaneity to whet the appetite for adventure.

For more information on the ‘Open Your City' social compass, as well as Heineken's Cities limited-edition bottles, check out www.heineken.com/openyourcity

As part of this campaign, five lucky Malaysians will win a trip to New York City in a journey that will incorporate unique adventures which represent six cities. To be in the running: consumers need to complete a challenge. 

1. Purchase a limited edition Cities bottle – Six specially designed bottles, each representing global cities Amsterdam, Berlin, London, New York, Shanghai and Kuala Lumpur.
2. Go to www.heineken.com/openyourcity, and select Win an Amazing City Adventure.
3. Key in the unique code located under each bottle cap.
4. Complete the challenge.
5. This challenge is open until 14 September 2014, though the @whereNext campaign will continue beyond that date.

This is a sponsored post by Heineken